A mid-sized educational publisher was facing a significant challenge. The previous year, they underestimated the demand for their workbooks which resulted in a backorder issue. This resulted in a lot of frustration and disappointment for their customers. They were determined not to repeat the same mistake and came to Bradford & Bigelow for a solution.
Bradford & Bigelow suggested the publisher implement an accurate forecasting process to avoid the same situation for the upcoming year. The publisher got to work analyzing sales data and trends in their industry and then worked with B&B to review previous print orders to get the full scope of what they needed. In doing so, they felt more confident about what they should order.
The forecasting process enabled the customer to understand and predict the demands of their books which helped them order the amount necessary and avoid running out of stock for another year. They decided to partner with Bradford & Bigelow who can continue to help monitor order trends and help analyze internal data to ensure each year they get the books they need.