Choosing paper for any project can be a difficult task. Do you want to fit in or stand out? Does your branding require a certain look and feel?
Choosing paper for any project can be a difficult task. Do you want to fit in or stand out? Does your branding require a certain look and feel to your books? Or have you been using the same paper forever and believe “if it’s not broken, don’t fix it?” Many publishers have a preferred stock to use for specific projects and this educational publisher was no different. They had been using the same stock, year after year with no evaluation to determine “is this worth it?”
B&B specializes in printing for educational publishers. With decades of experience, institutional knowledge, and the handling of educational textbooks and workbooks, the organization has a firm understanding of paper stocks. When it came time to quote a project for this educational publisher, they had their mind set on a specific branded paper. Bradford & Bigelow then offered a cost analysis of their chosen stock along with a similar alternative.
Bradford & Bigelow found a comparable stock for the educational publisher that would still suit their needs for the end product and most importantly, their users/consumers. With a small decrease to the brightness and opacity on an unbranded house stock, the paper recommended had a nine percent cost savings. For a run of almost 3,000,000 books, this means that the educational publisher was able to save over $200,000.
When your vendors change their costs, it has a direct impact on your profitability. While pricing is due to change, should you stay with your vendor?
Colors can help establish familiarity with your brand. They can evoke emotion, influence purchasing decisions, and affect how a brand is perceived.
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